alumni news

Living the childhood dream of owning a sweetie shop!

Hugo Darby attended Garden House School from 2000 to 2006, starting in Kindergarten and leaving aged eight to attend Ludgrove Prep School.

Hugo returned to Garden House after GCSEs for a spell and, after A-Levels, he worked for a year as a teachers’ assistant.

During the first Lockdown in March 2020, Hugo and his girlfriend Evangeline established an online sweet business, driven by the realisation people were desperate for fulfilment when shops were closed. Starting in London using on-line delivery companies, sweets in the bright blue and orange packaging were dispatched around London. At the same time, enthusiasts outside London could make online orders.

Importantly, the packaging is recyclable barring the ribbon which the pair hope will be reused on presents. Over the last year, the business has grown exponentially. SugarFixLondon candies can be purchased in many department stores and farm shops as far flung as Cumbria to Cornwall. In a short period of time, the pair have been presented with a NatWest business award. SugarFixLondon has been featured by Holly Tucker in her business blog. Holly Tucker is founder of ‘Not on the High Street’ and a leading champion of small businesses.